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26.528 Billion! A New Step Of The Brand!


26.528 Billion! A New Step Of The Brand!

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On June 26th , the 16th World Brand and China 500 Most Valuable Brand Conference 2019 was held at the China Hotel in Beijing.

The theme of the conference is "Global Leadership and China Brand Rebuilding", presided over by the famous host of Phoenix Satellite TV Ms. Xu Gehui. A group of top experts and scholars in management and marketing, presidents of heavyweight group and mainstream media personnel presented in the conference.

(The 16th World  Brand Conference)

The list of “China's 500 Most Valuable Brands” was released in the conference and XinZhongYuan Ceramics ranked 212th. In 2019, the brand value was estimated to be 26.528 billion, an increase of 4.579 billion compared with that last year,which set a new history-breaking record for 14 consecutive years.

(2019 Brand Value Of XinZhongYuan)

The "Brand Value" list is one of the most "golden" lists on a global scale.The "China's 500 Most Valuable Brands" has been released for 16 consecutive years, using the "Revenue Value Method" to measure the brand value. It is based on an economically applicable approach that combines consumer research, competitive analysis, and forecasts of the company's future earnings.

The World Brand Lab exclusively developed the “BVA Tools”, which takes into account the company’s operating conditions (including revenue, growth rate, etc.) and the benefits brought by the brand (including brand added value index and brand strength factor).

According to the organizer, in addition to the well-known enterprises such as State Grid, ICB, Haier, Tencent, China Life and Huawei, the number of pan-home enterprises participating in the "China 500 Most Valuable Brands"conference is the largest in all previous years, with dozens of well-known brands participating in the competition.

(The Shortlist Brand Wall)

In 2004, the entry threshold was only 500 million, and the average value of the top 500 brands was 4.943 billion. 16 years later, in 2019, the entry threshold has risen to 2.516 billion, while the average value of the top 500 brands come to 43.742 billion, demonstrating an increase of 784.93%.  

XinZhongYuan,as a company outperform other peers in brand building,product competitiveness, channel construction, and super-relationship marketing, occupied the leading position of pan-home industry with a brand value of 26.528 billion!

(Brand Value Certification of XinZhongYuan)

According to the analysis of the World Brand Lab, the competitiveness of a region depends mainly on its comparative advantages, and the brand benefits directly affect the formation and development of regional comparative advantages.

XinZhongYuan Ceramics is inspired by its forward-looking strategic layout and excellent product quality.

"Layout Nationally, View Globally" is the most outstanding advantage of XinZhongYuan. Except for 11 modern large-scale production bases separately located in Heyuan, Sanshui, Qingyuan, Uzbekistan, Philippines and other places,there are more than 3000 exclusive stores and the marketing networks spreading more than 120 countries and regions.

With the honors such as China's well-known trademarks, China's environmental protection products, Guangdong famous brand products and the authoritative certification of ISO9001:2000 quality management system, ISO14001:1996 environmental management system and more than 1,000 national patents ,XinZhongYuan is leading the industry with excellent quality!

Winning the “China's 500 Most Valuable Brands”,XinZhongYuan has demonstrated its strong comprehensive strength,continuous improvement of its influence among domestic counterparts and outstanding performance in brand building!We believe that it will make greater progress and create new achievements in the future!